We help people and ideas grow — through design thinking, coaching, and purpose-led innovation

 
 
 
 

I’m Letizia, founder of The Change Folk, a creative studio that brings together design, coaching, and education to support meaningful transformation.

With over 15 years of experience spanning UX, education, coaching, human-centred design, and music, I lead a multidisciplinary team committed to helping people and organisations align with what matters — through strategy, design thinking, and coaching.

At the heart of our studio is a simple yet profound belief: our creative nature is not separate from our work, our healing, or our personal growth.

Whether we’re designing intuitive experiences, coaching emerging leaders, or integrating new UX methods, we hold space for presence, possibility, and change.

What we offer

 

Design thinking

For: Organisations and teams ready to align user needs with business goals.

What’s included:

  • UX research & discovery

  • Journey mapping & service blueprints

  • Wireframing & UI prototyping

  • Strategic design consulting & audits

👉 Ideal for NGOs, purpose-led orgs, and creative businesses.

 
 

Some of the brands I had the privilege to work with
in the last few years...

 
 

Kokoon Technology

HelloSelf

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Just Giving

Shelter

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Other projects

 
 

Barnardo's Children

CHARITY  / DESIGNING FOR CHANGE

Developing an e-learning platform for professionals to raise awareness around child abuse.

Camelot

Lottery / TRANSFORMING USER BEHAVIOUR

Transforming and elevating the experience of a site through a hassle-free subscription journey.